Today we’re launching PLA!iFYL, and our first collection, First Bloom, is officially live.
The name is pronounced “play-feel,” and that’s the whole idea. Hijab shouldn’t feel like one more thing to get right. It should feel fun, expressive and entirely yours. So we started with colour. Bold pinks, bright greens and deep turquoise, all printed with hand-drawn florals that look like they were painted for you.
First Bloom has three colourways:
- ROSEWATER: hot pink with soft, flowing line work
- LEMONGRASS: fresh lime with blue and grey florals
- LAGOON: deep turquoise with green and white splashes
Every scarf is 100% modal. It’s soft on the skin, smooth to wrap, and it holds its shape through a full day.
We know a hijab can be worn a hundred ways, and we want you to find yours. Wrap it soft, tie it loose, or pin it up and go. Your look, your rules.
First Bloom is live now, and orders over $85 ship free within Australia and New Zealand. Come and see what’s in bloom.